Trade & Consumer PR for Licensed Characters

Building Fame, Fans and Fandoms

At Highlight PR, we specialise in making character brands unmissable.

From beloved classics like Miffy, Peppa Pig and Transformers to up and coming global icons like Bluey, we know how to harness the emotional power of licensed IP to deliver fame-building, sales-driving campaigns.

Whether you're planning a new launch, celebrating a milestone, or creating retail buzz, we develop culturally relevant PR that sparks joy with families — and gets fans talking.

What sets us apart

Experts in Character Licensing

With years of experience promoting campaigns for beloved IPs like Miffy, Bluey, Peppa Pig, Transformers, Thunderbirds and Angry Birds, we understand how to stay true to your brand while creating fresh, newsworthy content that cuts through.

From Books & Screens to Stores & Streets

We take characters off the page or screen and into the real world — with immersive stunts, pop-ups, brand partnerships and events that excite fans and create PR gold.

Strategic Storytelling

We translate core brand values and storylines into creative PR narratives that resonate with media, parents, and kids alike. Our work engages emotionally — turning IP awareness into advocacy.

Retail & Results Focused

We align campaigns with retail and licensing calendars, gifting seasons, toy launches, and key buying moments. Always with clear KPIs in mind: impressions, click-throughs, in-store traffic and sales.

Our Licensed Character PR Services include:

  • New product and licensing launch campaigns
  • Experiential activations and live fan events
  • Pop-up stores and character-led takeovers
  • Cross-brand collaborations and partnerships
  • Seasonal and cultural moment newsjacking
  • Award entries and gifting strategy
  • International toolkit creation and campaign roll-out

Case study spotlight

Peppa Pig – Flagship Store Launch

We supported the launch of Peppa Pig’s first UK flagship store at Battersea Power Station with a live dual-brand event alongside Transformers — a media-friendly moment that generated national press and family buzz.

Why Highlight PR?

  • Specialists in kids & family audiences
  • Trusted by major licensors and licensees
  • Experts in earned media, influencer and experiential
  • Proven results in both toy & entertainment sectors
  • Agile team, experienced in global campaign roll-out

Want to make your character brand fly?

From preschool classics to breakout streaming stars, we bring licensed characters to life — with creativity, cultural relevance and retail results.