CHARLIE BIGHAM'S

Promoting delicious new dishes

Charlie Bigham’s is one of Britain’s most exciting, fast-growing food brands, creating delicious dishes for foodies – putting in all the care and attention that you would if you were to cook them yourself. Using top quality ingredients, the popular premium food brand helps people steal back quality time.

OUR ROLE

 

  • Launch new Charlie Bigham’s World of Grains and Vegetarian ranges
  • Reach target foodies with Bigham’s value proposition and dishes
  • Elevate awareness of new listings within influential trade titles
  • Achieve heightened brand awareness through national exposure
  • Showcase brand’s strong food credentials and philosophy.

OUR APPROACH

Highly targeted PR activity introduced the brand’s tasty dishes to influential new audiences. Bespoke pitches to key targets with eye-catching imagery whet the appetite for more. Pitches were aligned with latest culinary and seasonal trends to make approaches stand out from the crowd.

A wave of glowing reviews and positive media coverage built a buzz ahead of the meals hitting supermarket shelves.

OUR RESULTS

  • 100+ product mentions for new ranges, including national and regional shopping pages and reviews (print and online)
  • Widespread consumer press coverage in key consumer lifestyle press including The Metro, S Magazine, Woman and Candis
  • Valuable launch coverage of new ranges secured in top trade titles
  • Positive reviews from selected social media influencers
  • Heightened awareness of latest innovation helped brand achieve 19% YoY revenue growth.
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