CHARLIE BIGHAM'S

Sharing a Great British success story

Charlie Bigham’s creates delicious dishes for foodies – putting in all the care and attention that you would if you were to cook them yourself. Using top quality ingredients, the popular premium food brand helps people steal back quality time by doing all the dinner prep for them.

OUR ROLE

  • Build brand profile with influential consumer-facing and trade press
  • Generate opportunities to share fascinating business growth story
  • Elevate awareness of the brand’s food credentials and philosophy
  • Promote brand positively through high-profile exposure
  • Contribute towards YoY growth through strong media awareness.

OUR APPROACH

The evolution of the Charlie Bigham’s brand lay at the heart of our proactive, strategic PR campaign.

Profile and commentary opportunities introduced key target press to the man behind the brand, his success story, and the reasons for the brand’s sizeable growth. NPD product placement, trade-focused stories and topical, creative news hooks combined to deliver ongoing month-on-month momentum.

OUR RESULTS

  • 250+ media mentions for Charlie Bigham’s within first year
  • High-profile interviews with company founder and CEO in titles including The Grocer, Just Food and Waitrose Weekend
  • 820 million online readership reached through PR
  • Regular inclusion within trade reports, including Britain’s Biggest Brands (The Grocer)
  • Positive PR and heightened trade awareness helped brand achieve 19% YoY revenue growth.
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