Foodie influencer campaign

Charlie Bigham’s is one of Britain’s most exciting, fast-growing food brands, creating delicious dishes for foodies – putting in all the care and attention that you would if you were to cook them yourself. Using top quality ingredients, the popular premium food brand helps people steal back quality time.

Our Role

  • Grow Charlie Bigham’s Instagram and Facebook social audiences
  • Work with foodie influencers to create relevant, engaging content
  • Dramatise Charlie’s Bigham’s ‘Only Delicious Will Do’ food philosophy
  • Promote two commercially important NPD ranges – Full Pastry Pies and Proper Puds

Our Approach

Harnessing the power of influencers who engage directly with our audiences, Highlight partnered with five Instagram foodies, including GBBO star Martha Collison, challenging each to make a ‘Perfect Pairing’ for a Bigham’s dish.

To support social audience growth influencers posted a swipe up link within their Instagram stories, directing their followers to a giveaway, entered by signing up to both pages.

Our Results

  • 168k impressions from 14 Instagram grid posts and stories
  • 14% social audience growth; followers up 36% on Instagram
  • 3.25% engagement on Martha’s Collinson's post – the campaign’s top post
  • 100% delivery of ‘Only Delicious Will Do’ messaging and hashtag