Clipper Tea

Media Survey

Clipper, the UK's number one organic Fairtrade tea brand, offers delicious, natural flavours that are good for people and planet. In 2022 the brand's core marketing campaign focuses on the great taste of its tea.

Our Role

  • Amplify Clipper’s 2022 taste campaign - which challenged consumers to ‘Make it Better’
  • Drive trial amongst UK tea lovers
  • Reach new audiences by creating a buzz about Clipper in mainstream media

Our Approach

Alongside consumer product placement, we devised a news generation survey story to discover the UK’s tea habits - from most-loved flavours to unusual tea combinations.

To complement the survey's findings and spotlight the versatility of great tasting tea, we partnered with Tea Sommelier Angela Pryce who suggested some perfect tea pairings e.g. Assam with Roast Beef and English Breakfast with Fish and Chips.

Our Results

  • 42 pieces of coverage, estimated reach: 500M+
  • Hits in The Sun, Daily Mirror, Daily Express, Daily Star
  • 100% brand mentions and positive-neutral sentiment
  • Commercial impact of campaign to follow