Boosting trade awareness of Fairtrade brand

Clipper Teas is a different kind of tea company, producing a range of hot drinks that are natural, fair and delicious. It was the first tea company in the UK to be Fairtrade-accredited.


Our Brief

  • Build Clipper’s trade profile as an ethical hot drinks innovator, committed to great taste
  • Highlight Clipper’s commitment to Fairtrade and sustainable sourcing
  • Raise awareness of Clipper’s latest blends and growing portfolio
  • Capitalise on latest market trends through timely thought leadership in trade publications

Our Results

  • 70+ items of trade coverage per annum
  • Regular coverage in titles like The Grocer, The Guardian, The Drum, FoodBev
  • Winning award submissions including Food Manufacture’s ‘Beverages Manufacturing Company of the Year’ award and The Grocer’s ‘Top Marketing Campaign of 2016’