Ecotone Corporate PR

Ecotone - Europe’s largest, independent natural and organic food company - owns household brands such as Whole Earth peanut butter, Kallo, and Clipper Teas.

To underpin its mission of ‘food for biodiversity’, Ecotone wanted to explore consumer understanding of biodiversity and how its loss is determining the future of our planet.

Our Role

  • Generate consumer insights to underpin Ecotone's corporate comms
  • Convey to retailers why protecting biodiversity is important
  • Explain the need for greater consumer education into how grocery shopping choices impact the natural world
  • Position Ecotone as experts in food for biodiversity

Our Approach

Our bespoke consumer research yielded data which informed a White Paper hosted online by leading trade title, The Grocer, and generated a mix of news releases - re Brits' limited understanding of biodiversity loss and the role of food production - plus numerous category comments and opinion pieces from Ecotone's CEO across food trade and sustainability media.

Our Results

  • Ecotone's White Paper was the Grocer's 'most read' feature over the 4-week promotional period
  • 29 pieces of coverage, estimated online readership: 1.72M
  • Lead article in key title Plant Based News
  • Thought leadership interviews secured across trade and broadcast for UK CEO