ITV'S ROBOZUNA

Driving tune in for kid's TV show

Produced by ITV and KidsCave, Robozuna is a kids’ CGI animation series centred around 14-year-old Ariston and his homemade robot, Mangle, who battle to free their oppressed home from the evil Combatabots.

The second series launched on ITV and CITV in September 2019.

OUR ROLE

  • Drive tune-in to the launch of Robozuna series 2
  • Promote the new breakfast TX time from October
  • Build ITV and CITV audience share, particularly amongst boys aged 4-9 years
  • Drive awareness and retail sales of Robozuna licensed toys

OUR APPROACH

September: Our research - commissioned by ITV - revealed that kids believe robots will be in schools by 2025. We visualised a ‘futuristic school’ using the 8ft ‘Mangle the robot’ costume character posing as a teaching assistant, caretaker and canteen assistant.

October Half Term: We created bespoke Robozuna branded cereal boxes (with mini robot toys hidden inside) for influencers, including top child YouTuber Beau’s Toy Farm.

OUR RESULTS

  • Total estimated reach across press and social media: 494k
  • Beau’s Toy Farm YouTube combined views across both YT videos: 166k
  • The top-rated episode reached 16% audience share for boys 4-9 and 8.2% across all kids aged 4-15
  • CITV's average audience share for boys aged 4-9 doubled during Robozuna series 2 launch
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