ITV's Robozuna

Experiential influencer event to generate content

Produced by ITV and KidsCave, Robozuna is a kids’ CGI animation series centred around 14-year-old Ariston and his homemade robot, Mangle, who battle to free their oppressed home from the evil Combatabots. The second set of episodes for series 2 dropped on ITV and CITV February 2020.

OUR ROLE

  • Drive tune-in for Robozuna series two (second drop of episodes)
  • Build ITV & CITV audience share, particularly amongst boys 4-9 years
  • Drive awareness and retail sales of Robozuna licensed toys
  • Support the launch of the Robozuna Roblox game, driving downloads

OUR APPROACH

February Half Term 2020: 100 influencers and their kids enjoyed a live wrestling event in London, with pro wrestlers dressed as Robozuna robots! Kids also played with the toys and the new Robozuna Roblox game, as well as posing with Mangle and the wrestlers. Beau’s Toy Farm filmed all the action from the event and shared on his YouTube channel.

OUR RESULTS

  • 246 items of press coverage and influencer content
  • 789k reach across press, Instagram, TikTok, Facebook & YouTube
  • 97% of social coverage tagged key Robozuna handles and #Robozuna hashtags
  • Our influencer campaign drove a 19.3% audience share of boys 4-9 watching the launch episode (source: BARB)
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