KALLØ Stock Pastes

NPD Food Launch

Kallø – market leader in rice and corn cakes and owned by Ecotone UK – is a brand with a mission to create products that are better by nature. In 2021, to stir up the stocks category, the brand launched an industry-first format: stock 'paste' in a squeezable tube.

Our Role

  • Convey the versatility, convenience and natural flavour of Kallø's new squeezy stock paste
  • Help generate £1.7m of sales growth
  • Drive trial amongst home-cooking enthusiasts
  • Reach consumers wanting time-saving ingredients

Our Approach

Our pre-Christmas multi-channel NPD launch comprised trade PR, consumer product placement, stop motion videos, lifestyle photography plus paid and organic influencer reviews.

For this year's Valentine’s Day, a news generation campaign made impressing a loved one that much ‘squ’easier’ by exposing Brits’ hilarious first date culinary disasters and offering tips of recipes to make (and avoid!) from 'First Dates' star Cici Coleman.


Our Results

  • 98 pieces of coverage, estimated reach 1.17bn
  • 19 hits on Valentine’s Day including The Sun, Daily Mirror, Daily Express, Daily Star
  • Cici Coleman’s content: 5k+ engagements; 30+ influencer reviews: 1.37m reach
  • 47 items of product placement, including BBC Good Food, MSN, Heart FM, Daily Mirror, Delicious and Woman’s Own