OUR ROLE

• Co-ordinate PR for ‘Sol’, liaising with seven broadcasters & funders
• Create an overarching campaign to drive tune-in amongst UK families
• Generate a social media campaign around #RemembertheLight
• Promote the film’s relevance after a year of loss and grief

OUR APPROACH

Via our online press hub, we liaised with broadcasters, distributors and funders to generate national and regional coverage, including cast interviews and tune-in slots.

We leveraged UK and Irish children’s grief awareness weeks, provided interactive assets to parenting influencers and created sharable social content plus Youtube ads to promote the trailer.

OUR RESULTS

• 40 items of press coverage, total estimated reach 2.5m
• Top consumer feature: review in The Sunday Times Culture
• 153.3k reach from organic influencers, plus 52k+ social impressions
• ‘Sol’ premiere a success; Aardman now selling the film internationally