Showcasing the HD ancestry test

Living DNA is a personalised DNA service, designed to help people understand more about themselves and where they came from in unparalleled detail.

Our Brief

  • Secure widespread, positive media coverage for Living DNA
  • Educate consumers and media about Living DNA’s aims and benefits
  • Position Living DNA as an innovative business, taking DNA testing to new heights
  • Build an engaged social media community and buzz around the new brand
  • Help drive web traffic and sales via the Living DNA website

Our Results

  • 150+ pieces of positive media coverage across national, regional, genealogy and specialist press
  • National media mentions including The Times, Forbes, The Daily Express and Daily Mail
  • 75+ product review opportunities secured across national, consumer and trade titles
  • Significant uplifts in Living DNA’s website visits, sales and social communities
  • Winner of Media Relations Award in 2017 PRCA Dare Awards