We partnered with Maggie & Rose, the original family members’ club, to offer a Miffy-themed afternoon tea in their Islington club from Mother’s Day through to Easter. Miffy-shaped sandwiches and cakes alongside healthy carrot and orange juice shots were on offer in the club’s brasserie, which was hung with Dick Bruna prints and accessorised with a giant Miffy lamp, plus kids’ dress-up outfits and colouring activities.
It's not just Holland that grows tulips! In May we sent Miffy to the UK’s largest tulip field in Norfolk where she delighted families who had turned up to see the 14 million tulips in bloom (an event in aid of a local hospice). Miffy products were sold on the day, whilst local influencers created content.
More partnerships are in the pipeline for later this year!