Introducing Miffy to a new generation

Created in 1955, Miffy is a classic character with enduring appeal across generations. And now the star of a new pre-school TV series on Tiny Pop.


  • Reposition Miffy as a nursery brand for UK pregnant women/new mums
  • Build awareness amongst toddlers and pre-schoolers via TV and books
  • Drives sales of Miffy lifestyle products amongst design-loving adults
  • Continue to develop a thriving social community of loyal fans


  • 479 items of press coverage in latest year (estimated views: 24.5m)
  • Social growth: +23% (220k total)
  • Blog growth: +41% (22k views)
  • Products featured in the Sunday Times Style Magazine, Sunday Telegraph Stella Magazine and The Guardian
  • 34% increase in YOY sales on www.miffyshop.co.uk from social and e-marketing