Introducing Miffy to a new generation

Created in 1955, Miffy is a classic character with enduring appeal across generations. And now the star of a new pre-school TV series on Tiny Pop.


  • Reposition Miffy as a nursery brand for UK pregnant women/new mums
  • Build awareness amongst toddlers and pre-schoolers via TV and books
  • Drives sales of Miffy lifestyle products amongst design-loving adults
  • Continue to develop a thriving social community of loyal fans


  • 301 items of press coverage in 2017 (estimated coverage views: 27.5m)
  • Miffy nursery toys outsold Peter Rabbit and Disney Baby ranges at the Olympia Baby Show, Oct ‘17
  • Miffy’s Adventures outperformed channel average on Tiny Pop by +123% amongst Housewives with kids 0-3 yrs in Q1 2018
  • 29.9% increase in social community in 2017, 34% increase in sales on www.miffyshop.co.uk from social and e-marketing