Paris to Your Living Room!

Miraculous Influencer campaign

'Miraculous' is a popular kids' animation broadcast in 120 countries. IP owner, Zag and UK licensing agent, Bulldog wanted an engaging influencer campaign across Youtube and IG to showcase new products.

Our Role

  • Generate influencer content across Youtube and IG in Q4, 2021
  • Drive fan engagement and generate positive brand sentiment
  • Drive sales of licensed products, linking to key retailers
  • Highlight the show's setting in the city of Paris

Our Approach

COVID prevented influencers travelling to Paris so we brought the city to their living rooms in the form of Eiffel Tower models! New Miraculous merchandise was attached to each model to create a fun, visual focus for unboxing videos - with retailer shout-outs - ahead of Christmas.

Via paid and organic influencers, we generated a mix of Youtube videos plus IG reels, stories and grid posts.

Our Results

  • 40 items of content generated 1.33 million reach on Youtube and Instagram
  • 240k views from one Youtuber's two videos
  • 80% of content tagged key retailers; 41% included a backlink
  • 99% positive sentiment about the show, characters and products