TikTok campaign

'Miraculous' is a popular kids' animation broadcast in 120 countries. IP owner, Zag and UK licensing agent, Bulldog wanted an engaging TikTok campaign to build a buzz ahead of upcoming consumer products launches.

Our Role

  • Generate 'Miraculous' content on Tiktok
  • Drive fan engagement and generate positive brand sentiment
  • Drive sales of licensed products, linking to key retailers
  • Highlight the show's characters and core themes

Our Approach

'Show us your #MiraculousMoves' was a dance challenge launched via a mix of influencers onTikTok and Instagram - all dressed in Miraculous outfits as they performed the show's signature dance moves. Content featured prize bundles comprising the latest licensed products, together with retailer links.

Our Results

  • 19 items of content generated 1.7 million views cross TikTok and Instagram
  • 5.7% average ER for TikTok content with over 40k likes, comments, tags
  • 85% of campaign content featured Miraculous product information
  • 99% positive sentiment about the show, characters and products