Mrs Crimbles

Trade PR for delicious, gluten-free treats

Mrs Crimble’s, the pioneering gluten-free brand from Ecotone UK, creates liberating and delicious baked treats so everyone can have their cake and eat it.

Our brief

  • Build Mrs Crimble’s trade profile as a leader in sweet and savoury gluten-free products
  • Raise awareness amongst key trade audiences of Mrs Crimble’s fun new brand identity
  • Create interest in new product launches and champion existing popular gluten-free range
  • Offer timely thought leadership to trade titles on latest market and retail trends

Our results

  • Regular coverage in target titles including The Grocer, British Baker and Convenience Store
  • New brand look and feel showcased: extensive trade coverage for wooden spoon character reveal
  • Topical feature opportunities regularly secured across key trade press