Publicising new sculpture trail for Bath

Ten years since Bath’s last art trail, Minerva’s Owls involves 80+ colourful sculptures decorated by local artists, on display over summer 2018 and then auctioned for charity in October.

Our Brief

  • Build awareness of trail via PR, social media and influencer marketing
  • Attract local businesses, schools and artists to get involved
  • Manage two major press events at The Roman Baths and Royal Crescent
  • Drive website visits, app downloads and charity donations
  • Grow an engaged social community amongst people doing the trail, locals and visitors

Our Results

  • 330 pieces of coverage with 6.8m estimated reach
  • Features in The Guardian, The Times, Daily Telegraph, BBC Points West, ITV West Country and all local media
  • 15 dedicated TV features and 50+ regional radio interviews
  • 5,000 strong social media community built from scratch
  • 15,000 app downloads and 5,000 maps sold
  • 7,500 tickets sold to final Hoot Farewell Weekend
  • £139,200 raised for four local charities