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Highlight: PR, Content Marketing, Social Media | Bath

Highlight: PR, Content Marketing, Social Media | Bath

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Publicising New Sculpture Trail for BathNick Vellacott2020-05-26T15:36:37+01:00

MINERVA'S OWLS OF BATH

Publicising new sculpture trail for Bath

Ten years since Bath’s last art trail, Minerva’s Owls involves 80+ colourful sculptures decorated by local artists, on display over summer 2018 and then auctioned for charity in October.

 

OUR BRIEF

  • Build awareness of trail via PR, social media and influencer marketing
  • Attract local businesses, schools and artists to get involved
  • Manage two major press events at The Roman Baths and Royal Crescent
  • Drive website visits, app downloads and charity donations
  • Grow an engaged social community amongst people doing the trail, locals and visitors

OUR RESULTS

  • 330 pieces of coverage with 6.8m estimated reach
  • Features in The Guardian, The Times, Daily Telegraph, BBC Points West, ITV West Country and all local media
  • 15 dedicated TV features and 50+ regional radio interviews
  • 5,000 strong social media community built from scratch
  • 15,000 app downloads and 5,000 maps sold
  • 7,500 tickets sold to final Hoot Farewell Weekend
  • £139,200 raised for four local charities

COVERAGE HIGHLIGHTS

covlogo-guardian Bird Bath: 100 owl sculptures to fill city's streets this summer
covlogo-telegraph The best UK sculpture trails to keep the kids busy this summer
covlogo-somersetlive Where to find every sculpture and what they look like
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If you’re interested in working with Highlight PR, just give us a call or drop us a line. We’d love to hear from you. Let’s get started.

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