OUR BRIEF
- Build awareness of trail via PR, social media and influencer marketing
- Attract local businesses, schools and artists to get involved
- Manage two major press events at The Roman Baths and Royal Crescent
- Drive website visits, app downloads and charity donations
- Grow an engaged social community amongst people doing the trail, locals and visitors
OUR RESULTS
- 330 pieces of coverage with 6.8m estimated reach
- Features in The Guardian, The Times, Daily Telegraph, BBC Points West, ITV West Country and all local media
- 15 dedicated TV features and 50+ regional radio interviews
- 5,000 strong social media community built from scratch
- 15,000 app downloads and 5,000 maps sold
- 7,500 tickets sold to final Hoot Farewell Weekend
- £139,200 raised for four local charities
