OUR BRIEF

• Build awareness of trail via PR, social media and influencer marketing
• Attract local businesses, schools and artists to get involved
• Manage two major press events at The Roman Baths and Royal Crescent
• Drive website visits, app downloads and charity donations
• Grow an engaged social community amongst people doing the trail, locals and visitors

OUR RESULTS

• 330 pieces of coverage with 6.8m estimated reach
• Features in The Guardian, The Times, Daily Telegraph, BBC Points West, ITV West Country and all local media
• 15 dedicated TV features and 50+ regional radio interviews
• 5,000 strong social media community built from scratch
• 15,000 app downloads and 5,000 maps sold
• 7,500 tickets sold to final Hoot Farewell Weekend
• £139,200 raised for four local charities

COVERAGE HIGHLIGHTS

Bird Bath: 100 owl sculptures to fill city's streets this summer

The best UK sculpture trails to keep the kids busy this summer

Where to find every sculpture and what they look like