We enlisted Chelsie Lane cosmetics to capture chorizo’s colours and flavours in a premium Y2K lipstick that looked and smelt of spicy sausage.
A world premiere in Spain, the birthplace of chorizo, saw the lipstick appear on the FROW at Madrid Fashion Week via a collaboration with Spanish designer Jorge Redondo - famed for his chorizo-red couture. It was also gifted to VIPs at an exclusive Villa Redondo x Papa Johns after party.
Following her cameo in the Planet Chorizo ad film, Spanish-born TV star, Choriza May, was recruited as the lipstick’s beauty ambassador and hosted a press junket in Madrid, while modelling a chorizo-inspired cape designed for her by Redondo.
The red-hot cosmetic was seeded with media and influencers, spanning the Middle East to LATAM.