OUR ROLE

• Drive Cheddar pizzas sales across nine markets over eight weeks
• Attract new customers from the brand’s core Gen Z audience
• Increase awareness of Papa Johns worldwide
• Ensure the campaign appealed across Europe, Middle East and Latin America

OUR APPROACH

‘Papa X Cheddar’ was a spoof fashion-meets-food collaboration which took satirical cues from Gen Z street culture – reflective of Papa Johns’ urban footprint and customer base. The collection ‘dropped’ via a music video featuring pizza-eating models wearing customized Papa Johns’ delivery driver outfits, witha Cheddar-themed soundtrack by hip hop artist B Zino. Consumers could ‘shop the look’ on Depop.

OUR RESULTS

• 817m online media reach in UAE, Qatar, Egypt, Belarus, Poland, Germany, El Salvador, Ecuador & Puerto Rico
• $1.26m in incremental sales generated in first six weeks (5% of all pizza sales in launch markets)
• 80,000 new customers obtained, at an estimated average order of $15.76 on their first visit