PR, social, influencer & content

Created by Dick Bruna in 1955, Miffy is a classic character with multi-generation appeal. Stylish consumer products aimed at babies, toddlers and kids under five years, through to lifestyle ranges for design-loving adults.

Our Role

  • Drive brand awareness and consumer product sales across multiple audiences
  • Manage all aspects of Miffy's official UK social channels and blog content
  • Engage influencers to review products and attend events
  • Drive traffic to the Miffy online shop via e-marketing activity
  • Set up UK brand partnerships and leverage PR value
  • Provide strategic advice across global comms and content.

Our Approach

We have worked closely with Miffy's IP owner, Mercis, for 20 years, building consumer brand awareness across multiple UK audiences.

In 2019, we created educational resources for pre-schools via iChild, managed retail events at John Lewis, launched 20+ new licensed products and set up partnerships with Maggie and Rose and TATE Modern to mark Miffy's 65th anniversary in 2020.


  • 563 pieces of press coverage (+17% YOY); 20.8m reach
  • +25.8% YOY social growth; 156% YOY growth on Miffy’s Instagram
  • 42k engagements for top post: ‘Cappuccino Miffys’
  • 14% of sales on webshop from social and e-marketing
  • Influencer endorsements included Fearne Cotton, Beth Tweddle