PURITION

Promoting a healthy meal in a glass

Purition makes healthy eating quick and easy for all. This British-owned start-up makes real food alternatives to protein shakes using nuts, seeds and vegetarian proteins. It’s a nutritious meal in a glass you can make in 30 seconds.

OUR ROLE

  • Build awareness of Purition as the healthy, real food you can drink
  • Support the launch of NPD alongside the core range
  • Encourage trial through targeted media and influencer reviews
  • Help drive website visits, in-bound enquiries and online sales
  • Partner with wellbeing experts to amplify the brand’s health credentials

OUR APPROACH

Tapping into the ongoing wellness trend, PR focused on product coverage and reviews with carefully targeted media and influencers. Longer-form features provided more nutritional information and company credentials to help the brand challenge myths in the protein shake category.

Influencer endorsements and product coverage supported brand awareness and helped drive traffic to Purition’s website

OUR RESULTS

  • 70+ product mentions across target media in 6 months
  • National coverage in Daily Express and Daily Mail
  • Features in wellbeing titles: Health & Wellbeing, Healthy Diet, Natural Health and Vegan Trade Journal
  • Media messaging focused on Purition’s core reasons to purchase: natural, nutritious, convenient and delicious
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