PURITION

Promoting a healthy meal in a glass

Purition makes healthy eating quick and easy for all. This British-owned start-up makes real food alternatives to protein shakes using nuts, seeds and vegetarian proteins. It’s a nutritious meal in a glass you can make in 30 seconds.

OUR ROLE

  • Build awareness of Purition as the healthy, real food you can drink
  • Encourage trial through national and consumer media plus influencer reviews
  • Help drive website visits, in-bound enquiries and online sales
  • Partner with wellbeing experts to amplify the brand’s health credentials
  • Generate trade PR around NPD, thought leadership and features

OUR APPROACH

Tapping into the ongoing wellness trend, PR focused on product coverage and reviews with carefully targeted media and influencers. Longer-form features provided more nutritional information and company credentials to help the brand challenge myths in the protein shake category.

Influencer endorsements and product coverage supported brand awareness and helped drive traffic to Purition’s website

OUR RESULTS

  • 316 items of press coverage over 12 months, 1.46bn online reach
  • Social reach 10.5m, 19.9k social likes, 4.6 influencer comments
  • In-depth feature in the Daily Mail which generated £10k in sales
  • Trade coverage in The Grocer, Natural Product News and Vegan Trade Journal
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