Reigniting love for a classic toy

Launched in 1985, Sylvanian Families is a global toy brand, featuring collectable woodland animals, dolls’ houses and accessories.

Our Brief

  • Launch the new Sylvanian Families Town
  • Drive sales across the new Town and existing range
  • Recruit a new generation of 5 year olds, whilst targeting core collectors
  • Continue to build a large social audience, engaging with original 1980s fans

Our Results

  • 225 items of ‘Town’ press coverage (7.6m estimated reach)
  • 95k views for The Metro’s Facebook Live of The World’s Smallest Catwalk #SylvanianFROW
  • 32% growth in sales YTD; 66% brand awareness amongst girls 4-12 years
  • The brand remained no. 5 in NPD’s Playsets/Dolls Category despite strong competition from cheaper, trend toys