OUR BRIEF
- 2018: Launch the new Sylvanian Families Town
- Drive sales across the new Town and existing range
- Recruit a new generation of 5 year olds, whilst targeting core collectors
- Continue to build a large social audience, engaging with original 1980s fans
OUR RESULTS
- 225 items of ‘Town’ press coverage (7.6m estimated reach)
- 95k views for The Metro’s Facebook Live of The World’s Smallest Catwalk #SylvanianFROW
- 32% growth in sales YTD; 66% brand awareness amongst girls 4-12 years
- The brand remained no. 5 in NPD’s Playsets/Dolls Category despite strong competition from cheaper, trend toys