Re-igniting love for a classic toychrisd2019-07-02T13:45:23+01:00 SYLVANIAN FAMILIES Re-igniting love for a classic toy Launched in 1985, Sylvanian Families is a global toy brand, featuring collectable woodland animals, dolls’ houses and accessories. 1 2 3 4 5 OUR BRIEF 2018: Launch the new Sylvanian Families Town Drive sales across the new Town and existing range Recruit a new generation of 5 year olds, whilst targeting core collectors Continue to build a large social audience, engaging with original 1980s fans OUR RESULTS 225 items of ‘Town’ press coverage (7.6m estimated reach) 95k views for The Metro’s Facebook Live of The World’s Smallest Catwalk #SylvanianFROW 32% growth in sales YTD; 66% brand awareness amongst girls 4-12 years The brand remained no. 5 in NPD’s Playsets/Dolls Category despite strong competition from cheaper, trend toys 1 COVERAGE HIGHLIGHTS Bright lights, big city: Sylvanian Families swap the village for urban life The world's smallest fashion show has arrived in London Sylvanian Families: The everlasting appeal Share...
