Whole Earth

Natural down-to-earth goodness

Whole Earth makes delicious food with nothing but nature added. The long-established brand has carved out a solid fanbase for its market-leading nut butters, as well as store cupboard essentials and refreshing drinks. 

Our Role

  • Secure positive coverage in target national and lifestyle press
  • Use media relations to highlight the different ways to enjoy peanut butter
  • Land key nutritional and environmental values messaging
  • Amplify Whole Earth’s sponsored events & partnership involvement
  • Deliver a regular ‘drumbeat’ of strong UK coverage, always targeting the core brand audience.

Our Approach

Highly focused tactical PR activity draw media attention to the versatility of Whole Earth’s spreads. Carefully-crafted pitches and striking imagery secured scores of top level coverage.

Topical pitches reinforced Whole Earth’s ‘good for you, good for the planet’ messaging and relevance to press. A rounded, always-on press office actively sought out editorial, review and award opportunities.

Our Results

  • 150+ brand mentions in 2019
  • National coverage in Daily Telegraph, The Times, Daily Express and Daily Mirror
  • Widespread coverage in lifestyle media: Good Housekeeping, Woman, Simply You and Delicious
  • Regular inclusion in healthy living titles: Natural Health, Vegan Life, Top Sante and Women’s Running.