In the world of toys, one thing remains clear: animals are the powerhouse of the toy aisle! From squishy plushies to must-have collectibles, animal-themed toys continue to capture kids’ imaginations, dominate wish lists and take over social feeds. But why do they work so well, and how can brands tap into this trend to stay … Read More
Since 1970, Earth Day has served as a vivid reminder of the need to protect global ecosystems and biodiversity. Each year, on the 22nd April, it marks a time to consider the small actions we can all take to play our part. As families become increasingly eco-conscious, there’s growing demand for brands to create toys … Read More
With Easter on the horizon, family-friendly brands are rolling out fresh collaborations, seasonal launches, and engaging storytelling to stay top of mind.
International Women’s Day is the perfect time to celebrate the trailblazing women shaping the UK toy industry. Over the past 25 years working in the industry, I’ve witnessed dramatic change. Gone are the days of being one of few women walking the aisles at toy fairs – with stands manned solely by men! Thankfully, there … Read More
Children’s content is thriving. Netflix’s second-most-viewed category in early 2024 was kids and family. Yet, the industry faces challenges: CITV shut down, CBBC moved online, and concerns grow over commercial kids’ TV disappearing altogether. So, how is the industry adapting? The power of Kidscreen Summit Key players in children’s TV will flock to San Diego … Read More
Nostalgia is a powerful emotion. It evokes comfort, joy, and a longing for simpler times—a sentiment that has increasingly shaped consumer trends in the UK. From plushies and tech-enhanced Tamagotchis to reimagined movie tie-ins like The Lion King, the toy industry has successfully tapped into this collective yearning, fueling the rise of collectible and iconic … Read More