What was once a highly-anticipated annual rouse, could be losing its shine When executed well, an April Fools’ joke can win over legions of new brand fans and even generate serious press attention. But has the joke worn thin? Looking back, traditional media once dominated April Fools’ Day, crafting fictional news stories that playfully tricked … Read More
With Easter on the horizon, family-friendly brands are rolling out fresh collaborations, seasonal launches, and engaging storytelling to stay top of mind.
From heartwarming nostalgia to bold political statements, this month’s standout toy campaigns are tapping into powerful emotions. Brands are crafting stories that not only capture attention but also inspire action. Here’s our roundup of the best toy campaigns from the past month, showcasing the diverse and evolving landscape of the toy industry. 1. The future … Read More
Children’s content is thriving. Netflix’s second-most-viewed category in early 2024 was kids and family. Yet, the industry faces challenges: CITV shut down, CBBC moved online, and concerns grow over commercial kids’ TV disappearing altogether. So, how is the industry adapting? The power of Kidscreen Summit Key players in children’s TV will flock to San Diego … Read More
Nostalgia is a powerful emotion. It evokes comfort, joy, and a longing for simpler times—a sentiment that has increasingly shaped consumer trends in the UK. From plushies and tech-enhanced Tamagotchis to reimagined movie tie-ins like The Lion King, the toy industry has successfully tapped into this collective yearning, fueling the rise of collectible and iconic … Read More
In the fast-moving world of social media, TikTok has carved out a spot as the go-to platform for everything from viral dances to bite-sized life hacks. But across the pond, TikTok is facing a potential ban in the United States this January, sending shockwaves through the influencer marketing industry. While the UK isn’t directly in … Read More
As the year winds down, we’re unveiling our top 10 toy and family trends poised to shape 2025. From shifting consumer values to tech innovation and sustainable play, these predictions spotlight what’s next for toy brands and families. Let’s dive in! 1. Kidult Craze Takes Over The ‘kidult’ market is exploding, with nostalgia-driven toys, premium … Read More
Moose Toys appoints Highlight for creative campaigns