Nostalgia is a powerful emotion. It evokes comfort, joy, and a longing for simpler times—a sentiment that has increasingly shaped consumer trends in the UK. From plushies and tech-enhanced Tamagotchis to reimagined movie tie-ins like The Lion King, the toy industry has successfully tapped into this collective yearning, fueling the rise of collectible and iconic … Read More
In the fast-moving world of social media, TikTok has carved out a spot as the go-to platform for everything from viral dances to bite-sized life hacks. But across the pond, TikTok is facing a potential ban in the United States this January, sending shockwaves through the influencer marketing industry. While the UK isn’t directly in … Read More
As the year winds down, we’re unveiling our top 10 toy and family trends poised to shape 2025. From shifting consumer values to tech innovation and sustainable play, these predictions spotlight what’s next for toy brands and families. Let’s dive in! 1. Kidult Craze Takes Over The ‘kidult’ market is exploding, with nostalgia-driven toys, premium … Read More
Moose Toys appoints Highlight for creative campaigns