What was once a highly-anticipated annual rouse, could be losing its shine When executed well, an April Fools’ joke can win over legions of new brand fans and even generate serious press attention. But has the joke worn thin? Looking back, traditional media once dominated April Fools’ Day, crafting fictional news stories that playfully tricked … Read More
With Easter on the horizon, family-friendly brands are rolling out fresh collaborations, seasonal launches, and engaging storytelling to stay top of mind.
International Women’s Day is the perfect time to celebrate the trailblazing women shaping the UK toy industry. Over the past 25 years working in the industry, I’ve witnessed dramatic change. Gone are the days of being one of few women walking the aisles at toy fairs – with stands manned solely by men! Thankfully, there … Read More