TOFT

Crafting awareness for lifestyle brand

TOFT is a luxury British craft brand making alpaca yarns plus knitting and crochet patterns for fashion accessories and soft toys. It also runs weekly craft workshops on its alpaca farm in Warwickshire.

OUR BRIEF

  • Drive awareness of the TOFT brand, including its heritage, products and workshops
  • Drive sales of TOFT kits, yarns and made to order items
  • Drive attendance at TOFT workshops all year round

OUR RESULTS

  • 100+ items of coverage in 5 months across national, parenting and craft media
  • Product placement in: Sunday Express, Yours Magazine, Mollie Makes, Prima Baby, Daily Express, The Lady, At Home
  • Features in: Country Homes & Interiors, Crafts Beautiful, Simply Homemade, Simply Crochet