Trade & Consumer PR for Baby & Parenting Brands

Building Trust and Driving Advocacy

At Highlight PR, we understand how to speak to modern parents.

From baby care and early years products to parenting services and first-stage food brands, we help family-focused businesses earn attention, build trust, and connect emotionally with their audience.

Our campaigns are rooted in insight, shaped by storytelling, and delivered with care — ensuring your brand shows up in the right places, at the right time, with a message that truly resonates.

What sets us apart

Deep Sector Insight

We’ve worked with some of the most beloved and trusted names in the parenting space — from licensed character IPs like Miffy to baby products designed to support early development. We know how to land your message with time-poor, value-driven parents across both consumer and trade media.

Storytelling with Purpose

Modern parents want brands they can believe in. We help shape your brand narrative and find the stories that show your purpose — whether that’s developmental benefits, safety credentials, or emotional connection — and pitch them in ways that editors, journalists and parent communities respond to.

Strong Editorial Relationships

Our team has long-standing relationships with top-tier parenting titles, national press, digital lifestyle platforms and trade media — from MadeForMums to Mother & Baby, The Independent to Toy World and Progressive Preschool.

Our Baby & Parenting PR Services include:

  • Consumer and trade press office management
  • Seasonal and milestone-led campaigns (Pregnancy, Weaning, Back to School etc.)
  • Thought leadership and expert profiling
  • Product PR, including award entries and reviews
  • Partnership and brand storytelling strategy
  • Press gifting and product placement
  • Toolkit creation for licensing partners and territories

Case study spotlight

Miffy – Reaching New-Gen Parents with a Classic Character

For over 20 years, we've reintroduced Miffy to new generations of parents via multi-channel PR campaigns rooted in purpose and partnerships. We've positioned Miffy not just as a nostalgic icon but a relevant, values-driven choice for today’s families — collaborating with Hilton Hotels, the TATE, and family-focused brands to create experiences, storytelling and brand buzz.

Why Highlight PR?

  • Proven success with family and early years audiences
  • Editorial and trade expertise across parenting sectors
  • Trusted partner for both challenger and heritage brands
  • Reputation for smart strategy, not just stunts
  • Small, experienced team that integrates quickly with yours

Looking to connect with today's parents?

We create PR campaigns that cut through the clutter and deliver long-term value for baby and parenting brands.