Influencer marketing for family brands

Creating connections, community and conversations.

At Highlight PR, we craft influencer marketing campaigns that put family values at the heart of the story.

Whether you’re promoting a brand that brings families together through play, food, shared experiences or lifestyle moments, we connect you with creators who can authentically communicate your message to parents, carers and children alike.

Our campaigns go beyond reach — they’re built on trust, emotional insight, and genuine storytelling that sparks real-world action.

Why Our Approach Works for Family Brands

Authentic Creators with Family Appeal

We work with a range of hand-picked family influencers — from parenting bloggers to family vloggers, activity-focused creators and day-out storytellers — all chosen for their relevance, tone and audience trust.

Content That Reflects Real Life

Modern families want brands that understand them. We help influencers create content that’s relatable and meaningful — showing how your product, experience or service fits naturally into their lives.

Integrated with Brand Strategy

We work closely with your wider media or retail team to ensure all influencer content aligns with your goals, tone of voice and commercial calendar — and that the assets created can be reused across channels.

Our Influencer Marketing Services for Family Brands include:

  • Campaign concepting and creative development
  • Creator outreach and relationship management
  • Organic and sponsored content planning
  • Rights-cleared assets for owned and paid use
  • Long-term ambassador partnerships
  • Coordination with media agencies and retail teams
  • Post-campaign reporting and optimisation

Case study spotlight

The Big Dog Art Trail

To drive footfall and awareness for this family-focused public art trail, we worked with parenting influencers and local micro-creators to capture and share experiences from the trail — helping build momentum and community buzz throughout the summer.

Why Highlight PR?

  • Trusted by experience-led and values-based brands
  • Skilled in aligning influencer work with purpose and play
  • Known for creating content that resonates across age groups
  • Experienced in partnership campaigns and multi-agency delivery
  • Experts in making family marketing feel personal, not generic

Ready to create a family influencer campaign?

Let’s build connection through content — and drive your brand forward.