CASE STUDY:

Julia’s House

The Big Dog Art Trail

Who let the dogs out?

Over 23,000 people went walkies with the larger-than-life Swindogs and super cute Swinpups: an amazing sculpture trail that brought a burst of colour to Swindon over the summer in 2023.

The Grand Auction raised money for Julia’s House children’s hospice, which provides a lifeline of care for the most seriously ill children and their families.

We helped launch and promote the trail, Farewell Weekend and charity auction to national and regional media, supported with an active social media campaign, driving widespread buzz and website click throughs.

Our Results

  • 200+ clips with 147m reach, including BBC and ITV
  • 24,097 web visits from PR & social
  • £165,000 raised for charity
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