Trolley Dash at Smyths

Going wild in the aisles with Bluey

How better to launch Moose Toys’ new Bluey ‘Hammerbarn Shopping Center playset than with a recreation of the 80s TV gold, Supermarket Sweep?

Appealing to millennial and Gen X mums raised on this cult show, we worked closely with Smyths Toys and celebrity comedian and dad, Matt Edmondson plus 3 influencer contestants who went wild in the aisles to win the coveted prize of the Hammerbarn playset.

Underpinning the content grab was a hard-working product placement press office and organic outreach programme.

Our Results

  • 33.5k total IG reach
  • 2,801 link clicks to Smyths
  • PR reach: 475k