CASE STUDY:

Magic Mixies

Pixlings Potion Party

Pixlings Potion Party

We waved our magic wands for the Magic Mixies latest potion making/doll surprise reveal toy from Moose Toys: Pixlings .

An exclusive Potion Party – including character themed actresses, potion magic, charm chanting and more – became the backdrop for paid and organic content used across channel to enhance retailer listings, parent awareness and child pester power.

Celeb attendance from Izzy Judd & heavyweight TikToker/creators Shauni and Nicole Corrales helped bring a serious sprinkle of star power.

Underpinning the creator event was a hard-working product placement press office and creator outreach programme.

Our Results

  • 410k views across IG / TikTok
  • 17 items of press coverage (2.7m reach)