CASE STUDY:
Magic Mixies
Pixlings Potion Party
![](https://highlightpr.co.uk/wp-content/uploads/2023/12/Pixlings-event-images-full-res-export-28.jpg)
![](https://highlightpr.co.uk/wp-content/uploads/2023/12/Pixlings-event-images-full-res-export-60b.jpg)
![](https://highlightpr.co.uk/wp-content/uploads/2023/12/Pixlings-event-images-full-res-export-33.jpg)
![](https://highlightpr.co.uk/wp-content/uploads/2023/12/Pixlings-event-images-full-res-export-38b.jpg)
Pixlings Potion Party
We waved our magic wands for the Magic Mixies latest potion making/doll surprise reveal toy from Moose Toys: Pixlings .
An exclusive Potion Party – including character themed actresses, potion magic, charm chanting and more – became the backdrop for paid and organic content used across channel to enhance retailer listings, parent awareness and child pester power.
Celeb attendance from Izzy Judd & heavyweight TikToker/creators Shauni and Nicole Corrales helped bring a serious sprinkle of star power.
Underpinning the creator event was a hard-working product placement press office and creator outreach programme.
Our Results
- 410k views across IG / TikTok
- 17 items of press coverage (2.7m reach)