Beast Lab

Beast Lab Unleashed

Beast Lab Unleashed!

We unleashed a disruptive, integrated campaign that ensured Moose’s new Beast Lab playset went straight to No.4 in the action and adventure category after just 6 weeks and became a top-seller at Christmas!

We took Moose into the Metaverse for the first time with a Roblox integration of Beast Lab within Seaboard City, amplified by a partnership with star Youtuber Ethan Gamer.

Ethan helped launch the Roblox gameplay at a fully immersive Beast Lab event in London, where both toy and game was demoed to 50+ influencer families.

Underpinning the campaign was a hard-working product placement press office, plus presence at the Big Christmas Press Show and Dream Toys.

Our Results

  • 628 items of coverage: 8.2m reach (52 nationals/TV)
  • 2.2m impressions on Roblox + 313k views on Youtube
  • 316k reach on IG / TikTok