Events and launches for Food & Drink brands

Tastefully Blending Story, Sampling and Shareability

At Highlight PR, we create food and drink brand experiences that are built to be remembered — and shared.

Whether you're launching a new product, activating a brand purpose, or engaging fans during a key retail window, we deliver events that make your brand tangible, talkable, and truly relevant to modern audiences.

From interactive pop-ups and cultural brand stunts to influencer previews and content-ready tasting events, we make your launch count.

Why Our Food & Drink Events deliver

Story-Led Experiences

We translate your brand purpose — whether it’s better nutrition, bold flavour or social values — into a real-world experience that reinforces your positioning while engaging your audience.

Designed for Social and Shopper

Our events are built with content and commerce in mind — delivering visual moments for PR, influencer and paid channels while supporting retailer integration and in-store activation.

Trusted by Values-Driven Food Brands

We work with brands that stand for something — from organic spreads to global pizza giants — helping them show up in creative, meaningful ways.

Our Events & Launch Services for Food & Drink brands include:

  • Concept creation and experiential design
  • Event production, venue sourcing and project management
  • Sampling activations and branded content opportunities
  • Influencer, media and talent guest management
  • Filming and photography for brand and earned content
  • Integrated planning with social, PR and paid teams
  • Post-event reporting and results evaluation

Case study spotlight

Whole Earth – The Whole Way to Stokeyo

To support Whole Earth’s partnership with Team GB for the Tokyo Olympics, we challenged adventurer Jamie Ramsey to cycle the equivalent distance of London to Tokyo around the UK, powered by peanut butter. Along the route, we seeded media stories, influencer content and physical brand moments — with support from Team GB stars such as Helen Glover.

Case study spotlight

Papa Johns - House of Papa

To help Papa Johns launch its latest pizza range, we partnered with NME and transformed a London venue into the “House of Papa” — an immersive, multi-sensory music experience that reflected the brand’s new creative direction. Featuring emerging artists, curated influencer previews and original content creation, the event delivered great live and online engagement, fulfilling its promise of Good Times. Good Music. Good Pizza.

Why Highlight PR?

  • Experts in combining purpose and product storytelling
  • Proven experience across challenger and global food brands
  • Creative-led team with full delivery capability — from pitch to post-event reporting
  • Skilled in licensing, rights negotiation and content planning
  • Agile, integrated approach across PR, influencer and social teams

Want to bring your food or drink brand to life?

We’ll help you create an experience that feeds both brand love and bottom-line results.