Content and social media for Baby & Parenting Brands

Building Trust and Community

At Highlight PR, we help baby and parenting brands connect with modern families through smart, reassuring, and relatable content.

Whether you're launching a baby food range, promoting a trusted care product, or managing a licensed character IP, we create social content that resonates with new parents — and supports your commercial and brand-building goals.

From scroll-stopping reels to calm, curated carousels, our work blends creative flair with emotional insight, helping you show up in your audience’s feed in a way that feels useful, engaging, and on-brand.

What sets our work apart

Content That Earns Parent Trust

Parents want reassurance, clarity and authenticity. We create content that informs and inspires, while reflecting real family life — never preachy, always purposeful.

Creative with Purpose

From pregnancy milestones to toddler tantrums, we bring emotional intelligence to content ideation — balancing educational angles with playful or practical solutions.

Flexible Support, Scaled to Your Needs

Whether you need a few short-form videos for a launch or full channel management, we provide editorial strategy, content creation and community support designed to fit your budget and workflow.

Our Content & Social Media Services for Baby & Parenting brands include:

  • Organic and paid social content planning
  • Content creation (video, UGC integration, animations, carousels)
  • Caption writing and editorial calendar development
  • Community management and inbox support
  • Content performance tracking and insights
  • Influencer integration and asset repurposing
  • Toolkit and asset suite creation for global use
  • Paid ad creation and management (growth and conversion ads)

Case study spotlight

Melissa & Doug – The Barber Set Campaign

To support the launch of Melissa & Doug’s new role-play Barber Set, we created a series of short-form social videos and stop-motion clips that showed children in imaginative play. Content was designed for use across owned channels, PR, and paid — balancing functionality with fun.

Case study spotlight

Miraculous x TikTok – Mum-Approved Character Buzz

To support the launch of Miraculous toys, we created a TikTok campaign fronted by parent creators and their children. The content focused on playful bonding and hero moments — driving reach on a platform where family creators are shaping trends.

Why Highlight PR?

  • Trusted by character brands, baby food startups and family services
  • Experienced in managing sensitive brand messages for parenting audiences
  • Skilled in delivering licensing-compliant, rights-cleared content
  • Content that supports both upper-funnel awareness and product conversion
  • Agile enough for local UK campaigns, robust enough for global roll-outs

Looking for social content that helps your brand stand out?

We’ll help you show up with warmth, clarity and creative consistency.