Content and social media for Family Brands

Building Loyalty and Shared Experiences

At Highlight PR, we help family brands communicate in ways that are meaningful and memorable.

Whether you’re a cultural attraction, experience-led brand or family-focused service, we create social content that brings your purpose to life and builds long-term engagement across all ages.

We understand how to speak to family audiences — with content that earns attention, encourages participation and creates moments to share offline, too.

Why Our Approach Works for Family Brands

We Speak to the Whole Household

From curious kids to busy parents and grandparents, our content reflects the diversity of family life. We create campaigns that feel inclusive, fun and emotionally relevant — whether light-hearted or purpose-driven.

Purpose-Led Storytelling

We specialise in helping brands express their values through content — whether that’s protecting wildlife, supporting learning, or promoting outdoor play. We bring that purpose to life with clarity, warmth and creativity.

Smart Editorial Thinking

We provide structured, insight-led content planning that’s flexible to seasonal opportunities, regional events, and brand moments — all while keeping your tone, look and feel consistent across channels.

Our Content & Social Media Services for family brands include:

  • Channel strategy and content calendar development
  • Creation of short-form video, reels, carousels and interactive posts
  • Copywriting, scheduling and community management
  • Campaign content and brand storytelling
  • Social media reporting and insight generation
  • UGC and influencer content adaptation
  • Global content toolkits and asset guides
  • Paid ad creation and management (growth and conversion ads)

Case study spotlight

OTEC – Endangered Species Awareness Campaign

To help OTEC promote its mission to protect endangered animals, we created engaging, family-friendly social content featuring digital animal avatars like Eric the Pangolin. The campaign combined storytelling, fun facts and bold visuals to educate and inspire families about biodiversity and conservation.

Case study spotlight

The Big Dog Art Trail – Regional Engagement via Social

As part of this Swindon-based family art trail, we supported organic social content that encouraged community participation, shared photos and local discovery. Content included trail highlights, interactive stories, and user-submitted posts — building momentum across the full summer activation.

Why Highlight PR?

  • Proven success working with experiences, services and values-led brands
  • Experts in content that speaks to multi-generational audiences
  • Ability to scale from one-off campaigns to full channel management
  • Skilled in combining content, influencer and PR across platforms
  • Regional and national campaign experience

Want to build engage more families with your social content?

Let’s create content that connects, educates and entertains.