Content and social media for Licensed Characters

Building Buzz and Brand Love

At Highlight PR, we create social media content that brings licensed characters to life — delighting fans, reassuring licensors, and supporting commercial goals.

From nostalgic preschool icons to bold new entertainment IPs, we develop digital-first campaigns that stay true to brand guidelines while capturing the energy, humour and heart of the characters themselves.

Whether you’re managing global toolkits, launching a new product line, or promoting a character activation, we deliver creative, compliant content that connects.

Why Character Brands Trust Our Social Work

Creative Within Guidelines

We know how to navigate the approval processes, tone of voice, and brand assets required by licensors — without compromising creativity or performance. Every post we produce respects the IP while making the character feel fresh and relevant.

Family-Focused and Platform-Specific

We tailor character content to the platforms and age groups that matter — from playful, parent-facing reels on Instagram to safe, snackable content on TikTok and YouTube Shorts.

Global Toolkit and Asset Experience

We regularly create content for rollout across multiple territories, including caption guides, translated text, and rights-cleared visual formats — giving licensors and licensees flexibility and consistency.

Our Content & Social Media Services for Licensed Characters include:

  • Platform strategy and editorial planning
  • Content creation: short-form video, reels, GIFs, carousels
  • Caption writing and tone-of-voice adaptation
  • Rights-cleared influencer content adaptation
  • Content calendar creation and scheduling support
  • Toolkit and asset library production for global use
  • Analytics and monthly performance reporting
  • Paid ads to drive community growth; conversion ads to drive sales

Case study spotlight

Miffy – Calm, Consistent Content for Classic IP

We manage Miffy’s social content to reflect the character’s timeless charm and emotional appeal. From seasonal moments to licensed product campaigns, our work strikes a balance between simplicity, style and substance — building a loyal parent following across Instagram and Facebook.

Why Highlight PR?

  • Experienced across character IPs from Miffy to Bluey, Peppa Pig to Angry Birds
  • Trusted by licensors and licensees to protect and enhance brand value
  • Skilled in working within strict brand approval processes
  • Capable of delivering globally adaptable assets and copy
  • Known for producing playful, polished content that resonates with families

Want to connect with more of your character's fans on social?

We’ll create content that’s compliant, creative and built to perform.