Events and launches for Toys and Games

Sparking imagination snd driving buzz.

At Highlight PR, we design and deliver creative events and launch activations for toys and games brands that don’t just create a splash — they spark lasting brand love.

Whether you’re launching a new playset, unveiling a character collaboration, or supporting a retail window, our family-friendly events bring products to life in unforgettable ways.

From hands-on play zones to influencer preview parties and pop-up installations, we craft experiences that excite kids, engage parents, and generate rich content for PR and social channels.

Why Our Events for Toy Brands Work

Experience-Led, Story-Driven

Every activation we deliver starts with your brand story — brought to life in a way that feels exciting, shareable and age-appropriate. From narrative-based pop-ups to immersive mini worlds, we make the play real.

Designed for Content and Coverage

We build our launch events to work across earned, owned and social media — with built-in opportunities for photos, video, influencer engagement and brand storytelling.

Trusted by Top Toy Brands

We’ve supported major launches and seasonal campaigns for Moose Toys, Melissa & Doug, Peppa Pig and Transformers — creating family-first moments that deliver on commercial and media KPIs.

Our Events & Launch Services for Toy Brands include:

  • Event ideation and creative concept development
  • Venue sourcing and experiential design
  • Full event production and logistics
  • Media and influencer guest management
  • On-site content capture and seeding strategy
  • Integration with PR, influencer and paid campaigns
  • Post-event reporting and ROI evaluation

Case study spotlight

Beast Lab – Influencer Launch Experience

To bring Moose’s must-have Beast Lab toy to life, we staged a one-day family influencer event in London — blending science lab theatrics with the reveal of a Roblox game integration, plus hands-on play. Kids immersed themselves in the toy’s transformation mechanic as well as the metaverse game play. Meanwhile creators captured TikToks, Reels and long-form content on-site.

Case study spotlight

Moose Toys – SuperHappy Playhouse at Bestival

We created a colourful, joy-fuelled brand experience for Moose at Camp Bestival — the SuperHappy Playhouse, filled with sensory activities, toy-themed zones and creative play stations. Families engaged deeply with the brand, generating organic content and boosting summer awareness.

Why Highlight PR?

  • Decades of experience in toys, characters and kids' brands
  • Creative-led team with full-service event delivery capability
  • Strong integration with influencer, PR and media campaigns
  • Experienced in working with licensors and IP approvals
  • Proven ROI across media, footfall, influencer and retail metrics

Want to bring your toy brand to life?

Let’s design a launch that’s playful, purposeful and packed with PR potential.