Influencer marketing for food & drink brands

Building appetite and advocacy.

At Highlight PR, we run influencer campaigns for food and drink brands that spark interest, earn trust and drive trial.

Whether you're promoting natural ingredients, functional benefits, ethical sourcing or family-friendly convenience, we match your brand with credible creators who bring those stories to life in a way that’s relatable, authentic — and effective.

From recipe inspiration and snack swaps to unfiltered reviews and lifestyle content, we help food and drink brands become part of real conversations in kitchens, lunchboxes and shopping baskets across the UK.

Why Our Food Influencer campaigns work

Trusted Creators with the Right Values

We work with foodies, nutritionists, family cooks and health-conscious parents — creators who understand your brand’s purpose and know how to communicate it without sounding like an ad.

Built for Retail and Shopper Integration

From retailer-specific links and UTM tracking to in-store campaigns and product sampling, we design influencer content that supports your commercial goals — not just your awareness.

Multi-Use Content Assets

All influencer partnerships are planned with repurposing in mind — so you get rights-cleared assets that can be used across paid social, shopper marketing, websites and media toolkits.

Our Influencer Marketing Services for Food & Drink Brands include:

  • Campaign planning and creative development
  • Creator sourcing and relationship management
  • Sponsored content briefs and approvals
  • Recipe creation and product demonstrations
  • Rights-cleared content for paid and retail use
  • Brand ambassadorship programmes
  • Results tracking and insights reporting

Case study spotlight

Most Wanted Wines – Wine Reviews with a Twist

We partnered with lifestyle influencers to bring fun, honest and shareable reviews of Most Wanted Wines to Instagram and TikTok — designed to appeal to millennial audiences and demystify canned wine culture. Content was used across PR and paid channels, supporting visibility and engagement.

Why Highlight PR?

  • Trusted by experience-led and values-based brands
  • Skilled in aligning influencer work with purpose and play
  • Known for creating content that resonates across age groups
  • Experienced in partnership campaigns and multi-agency delivery
  • Experts in making family marketing feel personal, not generic

Ready to create a foodie influencer campaign?

Let’s build an influencer campaign that makes people want to taste, try and trust your brand.