Trade & Consumer PR for Family Brands

Entertaining, Inspiring and Building Emotional Connections

At Highlight PR, we specialise in PR campaigns that bring families together — through storytelling, shared experiences and memorable moments.

Whether you’re a brand targeting parents and children together, or creating products and services that speak to the whole household, we help you earn visibility and trust through smart, creative communications.

We’ve worked with some of the UK’s most loved family-focused brands, attractions and experiences — always with a focus on cut-through ideas, strong media results, and lasting brand engagement.

What Makes Our Family PR Campaigns Work

Emotionally Intelligent Storytelling

We create narratives that resonate with parents, kids and extended family audiences — building brand love through fun, meaning and memory-making moments.

Blended Media Strategy

We combine national, consumer, lifestyle, parenting and regional media outreach with influencer and digital content to deliver campaigns that work across every family touchpoint.

Experience-Led Thinking

Family brands often live through experiences — which is why we design campaigns that bring your brand into real-life moments, whether it’s through cultural events, trails, partnerships or playful stunts.

Our PR Services for Family Brands include:

  • National and regional media campaigns
  • Creative stunts and cultural activations
  • Brand partnership strategy and PR
  • Event PR and family experience launches
  • Editorial content and thought leadership
  • Support for product, purpose and personality comms

Case study spotlight

The Big Dog Art Trail – Swindon’s First-Ever Public Art Trail

We launched and promoted this UK-first family art trail, helping drive over 200 pieces of media coverage and thousands of visits during the summer holidays. With a strong charity purpose at its heart, this award-winning campaign delivered both awareness, community engagement and helped raise £165,000 for children's charity Julia's House.

Why Highlight PR?

  • Proven track record delivering family-facing campaigns
  • Experts in creating experiences, not just headlines
  • Skilled in balancing fun with message clarity and brand purpose
  • Trusted by cultural and charity partners as well as commercial brands

Want to bring your family brand to life through PR?

Let’s create stories and experiences your audience will remember.