Cookeez Makery

Cookeez Scent-sensational bakery

Moose’s Cookeez Makery promised immersive bakery playtime with a hidden scented soft toy reveal from the toy oven – perfect for little girls for Xmas.

We revealed this toy ‘scentsation’ to mum influencer heavyweight, Izzy Judd and her daughter and other creators at the exclusive Cookeez Bakery pop up experience in London’s Soho.

Pops of pinks and pastels, aprons, chef hats and lots of surprised and happy faces were baked into this cute culinary content grab alongside a hard-working press office of media/creator influencer product placement ahead of Xmas.

Our Results

  • 39 pieces of content created
  • 378 items of coverage
  • 4.5m influencer reach (paid/organic)
  • 9k reel likes and 974 link clicks