Melissa & Doug
Sticker WOW! Launch
Sticker WOW! Event & Demo Days
We went sticker crazy when we launched Melissa & Doug’s new arts and craft range Sticker Wow! at Toymaster stores across the UK.
We created an immersive branded space in London during October half term, bringing together influencers and their kids to go sticker mad – in activity books, on walls, tables and the floor! Content captured at the event helped drive footfall to a series of in-store demo days at Toymasters nationwide over the following month.
The launch was supported by paid social ads and product placement in the run up to Christmas.
- 174k reach from influencer content
- 16 Demo Days across Toymaster stores
- 35k reach from paid ads, 2.8k link clicks