International Women’s Day is the perfect time to celebrate the trailblazing women shaping the UK toy industry. Over the past 25 years working in the industry, I’ve witnessed dramatic change. Gone are the days of being one of few women walking the aisles at toy fairs – with stands manned solely by men! Thankfully, there … Read More
H1 might seem like the quiet before the storm in the toy world, but it’s a crucial time for toy brands to build authentic connections, collaborate with influencers, and tap into new shopper opportunities. Engaging early leads to better customer retention and higher sales later in the year. Here’s why H1 should be your toy … Read More
As we head into February, the UK toy industry is off to a strong start. Here’s our ‘January Vibes’ round up of hottest news, trends and releases you need to know.
The £1 Billion ‘Kidult’ Market Toy Brands Can’t Afford to Ignore Toys aren’t just for kids anymore. In 2023, the so-called ‘kidult’ market – adults indulging in play for nostalgia, stress relief, or creative expression – accounted for a whopping 28% of the total toy market. That’s nearly one in every three pounds spent on … Read More
Last week’s NPD report on the UK toy industry in 2020 was welcome news at Highlight.