Home delivery has been a lifesaver for many over the last two years, but we took it to new heights this week with a PR stunt involving Matt Pritchard undertaking the UK’s ‘highest’ food delivery drop.
25m above the English Channel, at Dorset’s Subluminal Cliffs, Matt delivered Papa John’s new Hemp Sticks side, alongside plant-based menu items, to two intrepid cliff campers taking in the views above crashing waves.
Abseiling down the cliff face, to demonstrate the natural ‘highs’ of plant-based foods, Matt delivered Papa John’s new superfood* topped Hemp Sticks, as well as a selection of vegan pizzas and sides.
Matt comments: “It’s been great to combine my former life as a stuntman with my love of natural, mood boosting foods to deliver the new Hemp Sticks and plant-based pizzas down the side of a cliff face. Papa John’s is really starting 2022 on a high, a totally legal high!”
A new study by Papa John’s** to launch its new Hemp Sticks has revealed that nearly two thirds of Brits (66 percent) didn’t know that hemp seeds are deemed a superfood, and 26 percent mistakenly thought that you can get high from eating hemp seeds, with one in ten (8 percent) even thinking you can smoke them. In fact, hemp seeds contain no THC (tetrahydrocannabinol), the compound in cannabis that gets people high.
The new Hemp Sticks are handmade using Papa John’s fresh never frozen, six ingredient dough and topped with garlic butter sauce, mozzarella and a sprinkle of shelled hemp seeds, all oven baked to perfection.
The hemp seeds are sourced from Good Hemp, who transform the seeds into food, drink, cosmetics and more on its Devon farm. From stalk to leaf, every part of the hemp plant can be used, which makes it a carbon negative crop.
Giles Codd, senior marketing director at Papa John’s UK, comments: “It’s been great to have Matt as part of our delivery crew for the day to help demonstrate the natural highs of plant-based foods, including superfood hemp seeds, which are now available for the first time at Papa John’s on our new limited edition Hemp Sticks.”
*Nutritional benefits of hemp/hemp seeds
Hemp seeds are one of the most nutritious seeds in the world. According to registered nutritionist Dr Sarah Schenker, here’s why:
- Approximately 25% of energy (calories) in hemp seeds is from protein, which is similar to many meats. The protein is high quality, which means it contains all the essential amino acids in adequate amounts. Essential amino acids cannot be made by the body and so must come from the diet. There are very few high quality plant based protein as often the amino acid lysine is missing.
- Hemp seeds are a good source of essential fatty acids and other important polyunsaturated fats. They have a good balance of omega 3 and omega 6 fats. These fatty acids can help to reduce inflammation and benefit heart and brain health.
- Hemp seeds provide plenty of vitamins and minerals vital for good health. They are particularly high in vitamin E and zinc, both needed for good immunity; calcium, needed for bone health; magnesium, needed for and blood sugar control and potassium, needed for healthy blood pressure.
- Hemp seed protein is easily digested and more digestible than many grains, nuts and pulses.
- Those unable to tolerate nuts, gluten, lactose, sugar, or soy can safely consume hemp – there are no known allergies.
**Papa John’s research
Research was conducted by Prospectus Global, on behalf of Papa John’s, among a nationally-representative sample of 1,500 UK adults, in December 2021.