Highlight PR is a finalist in a clutch of industry awards this year – including the national CIPR Excellence and PR Moment Awards and regional PRCA Dare Awards.
Reflecting the agency’s range of services, our shortlisted campaigns span multiple categories.
Alongside nominations in Best Consumer Relations, Best Digital and Social Media, Best FMCG Marketing Communications, plus Best Integrated campaign, we are also up for Best Campaign for Arts, Culture, Sport or Entertainment and Best Small Consultancy in the South West.
‘Whole Way to Stokeyo’ – Highlight’s campaign to amplify Whole Earth’s sponsorship of Team GB for the Tokyo Olympics – was recognised by all three award schemes, no doubt as a result of our creative COVID-pivot.
Originally, we challenged endurance athlete Jamie Ramsay to travel the ‘whole way’ to Tokyo in 2020 using only natural power (cycling and sailing). With COVID continuing to disrupt global travel ahead of the 2021 rescheduled Olympics, we re-routed Jamie’s 10,000km journey around all four corners of the UK dropping the finishing line in the UK’s closest sound-alike city to the Olympic hosts, ‘Stokeyo’, aka Stoke-on-Trent.
Shortlisted for Best Consumer Relations is our campaign: ‘Papa X Cheddar’ for Papa Johns International. To launch the brand’s first-ever range of Cheddar topped pizzas, we designed an exclusive (but spoof) ‘food meets fashion’ collaboration featuring Papa Johns delivery driver uniform transformed into Gen Z streetwear. The campaign generated $1.26m in incremental sales via 80,000 new Papa Johns customers, plus Papa X Cheddar fashion sales via Depop.
A paid influencer campaign for kids’ TV show: Miraculous also showcased Highlight’s creative thinking. Combining a TikTok dance challenge with YouTube unboxing videos, featuring giant Eiffel Tower props in homage to the show’s Paris setting, generated a 3m+ social reach and 50% YOY uplift in merchandise sales.
For more examples of Highlight PR’s award-winning work, which has won the agency more than 25 industry awards in the last five years, click here.