Highlight has won two more PRCA Dare Awards, including the coveted Small Consultancy of the Year 2022 – the third time we’ve won the top agency award in the last 7 years.
At an awards dinner at M Shed in Bristol, we were presented with our agency award after growing sales by 69% in 2021. During the year, we were appointed to manage global PR campaigns for pizza brand Papa Johns, and created an imaginative ‘Whole Way to Stokeyo’ campaign to promote Whole Earth as Official Peanut Butter of Team GB at the Tokyo Olympics.
In total, Highlight was nominated in 4 categories. We scooped our second PRCA Dare campaign award in the Best Consumer Relations category for our Papa x Cheddar campaign – a spoof fashion collaboration for Papa Johns which attracted 80,000 new customers across nine international markets and helped deliver $1.26m worth of incremental pizza sales.
Nick Vellacott, managing director of Highlight comments:
“We’re very proud to win Small Consultancy of the Year for the third time in recent years, and to land industry recognition for our Papa x Cheddar campaign. Awards like these are a great way of recognising and rewarding our team, as well as demonstrating our value as an agency to new clients and recruits.”