It’s no secret that the Highlight team are (proudly!) self-proclaimed chocolate fans.
So, we are especially delighted to announce that luxury chocolatier, Lily O’Brien’s, has appointed Highlight to lead its consumer PR and influencer Christmas campaign in the UK.
The move comes as Lily O’Brien’s continues to spearhead significant growth within UK confectionery. In 2021, the brand – now worth more than £15m – grew by +45%, outperforming the market and achieving record sales driven by its best-selling Desserts, Ultimate and Exquisite Collections.
As part of our brief, Highlight PR will bring to life Lily O’Brien’s positioning as the brand made with heart, offering affordable indulgence for the “People We Really Know” – promoting its sumptuous chocolate selections as the perfect gift for loved ones this festive season.
We’re ready to propel consumer awareness of this iconic brand and its product ranges as Lily O’Brien’s continues its journey to become a major player in one of the UK’s biggest FMCG categories.