Reebok ‘pumps it up’ with BEcause

Reebok ‘pumps it up’ with BEcause

30th March 2015Client News

Reebok, together with live brand experience agency BEcause, kicked off an experiential campaign this weekend in Bluewater Shopping Centre for the brand’s new Z Pump Fusion trainer.

How to build a social media community

How to build a social media community

2nd February 2015Our Views, Social Media

Brands can use social media to go beyond their traditional role as product or service providers and instead become ‘conversation starters’. This reinforces the consumer-brand relationship, creates loyalty and can generate revenue.

Sylvanian Families at Toy Fair 2015

Sylvanian Families at Toy Fair 2015

23rd January 2015Client News

Just back from London’s Toy Fair at Olympia, we report on how our client EPOCH making toys kicked off its 30th anniversary celebrations for Sylvanian Families with an eye-catching stand that stole the show, live entertainment, a slate of industry awards plus a stream of Sylvanian Selfies with celebrities and press!

Behind the Scenes: Sylvanian Summer

Behind the Scenes: Sylvanian Summer

5th December 2014Client News

Our client Sylvanian Families recently held Sylvanian Summer, a photo competition which asked fans to send in photos of their Sylvanians enjoying their summer via social media for a chance to win several prizes.

#SylvanianSummer Photo Competition Launches

#SylvanianSummer Photo Competition Launches

1st July 2014Client News

Today, EPOCH making toys launches its first national photography competition aimed at social media fans of its iconic toy brand, Sylvanian Families. In just ten weeks, almost 20,000 fans have engaged with the brand’s UK profiles on Facebook, Twitter and Instagram, managed on behalf of EPOCH making toys by Highlight PR.

Highlight to promote Sylvanian Families

Highlight to promote Sylvanian Families

4th April 2014Our News

EPOCH making toys has appointed Bath-based Highlight PR to manage PR and social media for its iconic collectible toy range, Sylvanian Families, as well as for its Aquabeads art range.

Celebrities make film to mark Miffy book relaunch

Celebrities make film to mark Miffy book relaunch

10th March 2014Client News

A group of British celebrities, including singer Beverley Knight, newsreader John Sergeant and model Imogen Thomas, demonstrated their love for Miffy by participating in a film to celebrate the launch of Simon and Schuster’s new, modernised range of books starring Dick Bruna’s classic character, which went in store nationwide on 27 February.

2013: Highlight’s highlights

2013: Highlight’s highlights

20th December 2013Our News

It has been a phenomenal year for the team at Highlight PR – we’ve had the chance to work on some great brands in 2013, and November saw us win our first CiPR Gold Award! Here are our Highlights…