Dick Bruna’s classic storybook character, Miffy, celebrated her 60th birthday yesterday with a make-over guaranteed to ensure the bunny’s popularity endures for future generations.
Malt scotch whisky brand The Macallan has unlocked the doors to its temporary London lair for a fully immersive brand event. Experiential marketing agency BEcause created the memorable and magical brand event.
Students from South Wales’ Military Preparation Colleges were put to the test this week in a gruelling sailing challenge in difficult weather conditions.
A design team led by landscape architects Grant Associates and architects MVRDV has been shortlisted by the Urban Redevelopment Authority (URA) of Singapore to develop an overall concept master plan for the city’s 24km-long Rail Corridor.
Bath’s historic Queen Square became the home for a magical “Forest of Imagination” this weekend, put together by a team of local creative organisations in a free 4-day contemporary arts event for the City.
A former soldier from Wales who set up a specialist college to help teenagers prepare for rewarding careers in the Armed Forces has won a top regional business award for his directorship.
A new college dedicated to helping 16-18 year olds prepare for a rewarding career in the Armed Forces has opened in Wolverhampton, and is already welcoming applications from aspiring military teenagers.
Britain’s knowledge of nature is dwindling to worrying new levels with younger generations now less clued up than ever, according to a shocking new study.
One in five parents believes it’s more important for their child to be successful and wealthy than happy and healthy when they are an adult, research has revealed.
The Military Preparation College (MPCT) has launched a major recruitment drive for 16-19 year olds who want to boost their fitness, confidence and employment prospects.
Reebok, together with live brand experience agency BEcause, kicked off an experiential campaign this weekend in Bluewater Shopping Centre for the brand’s new Z Pump Fusion trainer.
A new children’s nature trail featuring our client, Sylvanian Families, is to open at Hatchlands Park, the National Trust property in Surrey, on Friday 1st May, 2015.
Mercis B.V. has announced a collaboration clothing line with UNIQLO featuring our client, Miffy, in a special Spring Summer 2015 kids wear range to mark Miffy’s 60 anniversary.
Over 2,000 runners took part in the 13th annual St David’s Day Run, that took place on Sunday 1st March 2015 in Cardiff’s Bute Park and was organised by MPCT.
Valentine’s Day is approaching, and love is in the air. But does that love extend to brands? Can people really love a brand? Do they care that much?
Brands can use social media to go beyond their traditional role as product or service providers and instead become ‘conversation starters’. This reinforces the consumer-brand relationship, creates loyalty and can generate revenue.
Well this was a bit of a no-brainer. Sport England’s #ThisGirlCan campaign – that aims to get more women exercising – is now in full swing, and has attracted rather a lot of attention.
Just back from London’s Toy Fair at Olympia, we report on how our client EPOCH making toys kicked off its 30th anniversary celebrations for Sylvanian Families with an eye-catching stand that stole the show, live entertainment, a slate of industry awards plus a stream of Sylvanian Selfies with celebrities and press!
Any savvy social media marketer worth their hashtag will know that the most valuable route for a social media competition is to encourage fans to both engage with and create content for your brand.
Our client Sylvanian Families recently held Sylvanian Summer, a photo competition which asked fans to send in photos of their Sylvanians enjoying their summer via social media for a chance to win several prizes.