British Gas is staging a series of dance-themed events in shopping centres across the UK, with schoolchildren competing to win a share of almost £1m of Energy Makeovers for their schools. The roadshow is organised by brand experience agency BEcause.
Boursin, the indulgent French cheese brand owned by Bel UK, has launched a new virtual reality roadshow through BEcause to give consumers a more sensory experience of its products.
A new college for 16-19 year olds focused on active learning and character education has been officially launched in Newport, with help from Cardiff, Bridgend and Rhymney MPCT students.
Landscape architect Grant Associates has received an award from the Earth Champions Foundation for its contribution to protecting the planet’s environment.
Dick Bruna’s classic storybook character, Miffy, celebrated her 60th birthday yesterday with a make-over guaranteed to ensure the bunny’s popularity endures for future generations.
Malt scotch whisky brand The Macallan has unlocked the doors to its temporary London lair for a fully immersive brand event. Experiential marketing agency BEcause created the memorable and magical brand event.
Students from South Wales’ Military Preparation Colleges were put to the test this week in a gruelling sailing challenge in difficult weather conditions.
A design team led by landscape architects Grant Associates and architects MVRDV has been shortlisted by the Urban Redevelopment Authority (URA) of Singapore to develop an overall concept master plan for the city’s 24km-long Rail Corridor.
Bath’s historic Queen Square became the home for a magical “Forest of Imagination” this weekend, put together by a team of local creative organisations in a free 4-day contemporary arts event for the City.
A former soldier from Wales who set up a specialist college to help teenagers prepare for rewarding careers in the Armed Forces has won a top regional business award for his directorship.
A new college dedicated to helping 16-18 year olds prepare for a rewarding career in the Armed Forces has opened in Wolverhampton, and is already welcoming applications from aspiring military teenagers.
Britain’s knowledge of nature is dwindling to worrying new levels with younger generations now less clued up than ever, according to a shocking new study.
One in five parents believes it’s more important for their child to be successful and wealthy than happy and healthy when they are an adult, research has revealed.
The Military Preparation College (MPCT) has launched a major recruitment drive for 16-19 year olds who want to boost their fitness, confidence and employment prospects.
Reebok, together with live brand experience agency BEcause, kicked off an experiential campaign this weekend in Bluewater Shopping Centre for the brand’s new Z Pump Fusion trainer.
A new children’s nature trail featuring our client, Sylvanian Families, is to open at Hatchlands Park, the National Trust property in Surrey, on Friday 1st May, 2015.
Mercis B.V. has announced a collaboration clothing line with UNIQLO featuring our client, Miffy, in a special Spring Summer 2015 kids wear range to mark Miffy’s 60 anniversary.
Over 2,000 runners took part in the 13th annual St David’s Day Run, that took place on Sunday 1st March 2015 in Cardiff’s Bute Park and was organised by MPCT.
Valentine’s Day is approaching, and love is in the air. But does that love extend to brands? Can people really love a brand? Do they care that much?
Brands can use social media to go beyond their traditional role as product or service providers and instead become ‘conversation starters’. This reinforces the consumer-brand relationship, creates loyalty and can generate revenue.